Greggs raised prices in the New Year.

Do not sneer at five pence, for pennies are the seeds of chains. Today the roll is £1.35, tomorrow the table of the poor is a ledger of excuses. They will say wages, energy, packaging, as if necessity absolves appetite. Yet a quiet rise teaches the mighty that silence is consent, and consent becomes habit. What is a bargain if it only moves one way? If people grumble, let them grumble loudly, because grievance is the only music the shopkeepers hear. Walk past the bright window for a week and watch how quickly small changes become negotiable. A bargain is a pact, and pacts can be broken.

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