Elon Musk apologized for supporting an antisemitic post on X but insulted departing advertisers, leading to Disney and Apple suspending ads.

Picture a smoky hotel bar after the DealBook circus, some nervous ad executive whispering, Can we still afford to be on X. The owner of the madhouse walks on stage, half apology, half middle finger, and suddenly everyone pretends to be shocked that the carnival barker talks like a carnival barker. The antisemitic post was real poison, and you cannot drink that and then blame the bartender when people recoil. But the advertisers are not martyrs here, they rode the outrage machine for years until a Media Matters screenshot made them look bad. In that light, his go fuck yourself sounds less like insanity and more like the first honest line in a script written by lawyers. The real nightmare is that our public square now lives and dies on whether these same fearful brands feel safe next to whatever the algorithm serves up next.

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